
Our story
We wholeheartedly cherish the traditions of traditional beer brewing, craftsmanship and working together. With our unique range of beers, everyday moments for beer lovers become a little more enjoyable and celebrations a little more fun. Our soft drinks appeal to both young and old alike.
OUR BREWERY WAS FOUNDED IN 1991 OUT OF A DESIRE TO DO THINGS LOCALLY IN OUR OWN WAY: BY HAND, WITH A GREAT TEAM AND TO A HIGH STANDARD.
Today, our brewery has a large number of shareholders, but our way of doing things has remained true to its origins and will continue to do so in the future – we intend to ensure that. We are the second-oldest of the microbreweries currently operating in Finland.

1991–1993
Koff is closing Pyynikin Panimo. Pirkanmaan Uusi Panimo (PUP) is being set up to ensure that brewing operations in Pirkanmaa continue.
The foundation stone was laid in Nokia in 1992.
Suomalainen Tankki Oy manufactures modern beer brewing equipment in accordance with the brewery’s requirements. The bottling equipment is sourced from Germany.
The first beers launched in 1993: PUP III and PUP IV.

1994–1997
The product range is expanding. Kellari III and IV are being launched.
PUP signs a partnership agreement with Linda Lampenius and introduces personal branding to the drinks industry. However, cider production ceases in 1999 as a result of a legal case.
The first Finnish pear cider is being launched on the market.
Production facilities are being expanded.
1998–2000
Production of Linda cider is coming to an end.
Laivuri beer is being launched on the market.
As well as the 0.33 bottle, the packs will also contain a 0.5 PET bottle.
2000–2003
Flavoured ciders and two long drinks in 0.5-litre PET bottles are being launched on the market.
2012
Efforts are being made to develop the business. The first profitable financial year since the launch of Linda cider will be in 2012.
2013
The shares will be admitted to Euroclear’s book-entry system.
Investments are being made in smaller-scale beer-brewing equipment to support product development.
Keisari 66 American Pale Ale is launched, and the product marks the start of the rise in popularity of top-fermented beers in Finland.
Production facilities are being expanded.
2014–2015
The bottling machine will be scrapped and all products will be transferred to aluminium cans.
A new, more efficient canning machine will be purchased from Italy.
2020–2021
A new brewhouse is due to be completed, and new, more efficient and environmentally friendly beer-brewing equipment is being sourced from Germany.
Lot deals with the City of Nokia are being finalised, and the site will double in size. These lot deals will enable Nokian Panimo to expand at its current location in Nokia.
Keisari Sauvin Sour is being launched in response to the growing trend for sour beers.
The strong growth of the Sun’n range continues with the launch of the new flavours Sweet Strawberry, Amazing Apple and Cola Vanilla.
The new Italian Spritz flavour is set to become the most popular product in the Mocktails range.
2022
The Keisari Mosaic IPA is being launched to great acclaim.
The Nokia-lager, developed in collaboration with local consumers, is being launched on the market.
2023
The fermentation capacity for beer production is being expanded with five new tanks
Planning for the new logistics centre is set to begin

2024
Preparations for the stock market listing and the initial public offering will begin. The aim is to finance growth investments.
A new range of Hometown Lemonades soft drinks is being launched
The new Keisari Mexican Lager is set to become hugely popular straight after its launch
Following changes to alcohol legislation, two Keisari Strong beers made it onto the shelves of supermarkets
An employee share scheme was organised to foster a sense of commitment among staff and the board. Following the scheme, most members of staff are now also shareholders.





