The name of Keisari Münchener, on the market for over 15 years, has to be changed to Keisari Amber. Although the product’s recipe, availability and price remain unchanged in stores, we at the brewery have had to change the name with a certain amount of nostalgia.
Over the past decade, hundreds of new beers have come to market every year. Since shelf space hasn’t grown significantly, roughly as many products have had to make way for the new ones. A beer that has held its place on store shelves for over 10 years can, under these circumstances, already be called a classic, so Keisari Münchener has definitely earned that status.
Over the years, Keisari Münchener has built up a large fan base, and the product’s sales have stayed at a pleasingly good level year after year, so beyond the name there was no need for other changes.
So why is the name changing? We learned that the beer name “Münchener” is protected by geographical origin, meaning only beer brewed in Munich may be called “Münchener Bier.” The purpose of the EU’s name protection system is to protect food products from misuse of an established name. For consumers, the protection is a guarantee that the product’s origin is known.
We’ve received permission from the authorities to sell off the Münchener cans currently in stock, but little by little you can start learning to write AMBER on your shopping list. For those feeling nostalgic, the Münchener version will likely still be available in some stores until the end of 2022.
We chose the new name, Amber, simply because it matches the Münchener style, so in its new guise the beer is still fully true to its style.
Have a lovely spring, and come say hello to us in May at the Suuret Oluet Pienet Panimot beer festival in Tampere, 25 to 28 May.
-Janne Paavola
31 March 2022
